Absurd - Exploring the word as a shape
Poster series design
The main purpose of the project is to analyse the nature of the word and the shapes of a font for it, as follows: positive and negative spaces.
Absurd is something what is utterly or obviously senseless, illogical, or untrue; contrary to all reason or common sense; laughably foolish or false.
Deeply exploring the meaning of the word, thinking about the association to it — all of that helped in the process of font search. In result, I chose five the most suitable fonts which are able to describe the nature of this word.
Deeply exploring the meaning of the word, thinking about the association to it — all of that helped in the process of font search. In result, I chose five the most suitable fonts which are able to describe the nature of this word.
Thus, the first poster of the series is dedicated to nature of the word and its characters.
The next step was analysing the perception of shapes of negative and positive spaces which are formed by the word using just one font.
The result of the investigation above - the second poster.
For the third poster, I made an abstract composition using several shapes from the previous one. The purpose of the last poster is to convey the idea of the absurd - inappropriate, senseless, sometimes chaotic things which are hard to be explained and realised.
