Concept:
The target audience of this album is ranged from teenagers to adults who feel left out
and depressed.
This album’s cover is a combination of the lyrics, texture of crumbled papers and the band’s name. The greyish blue colour of the background expresses the theme of the album as this album is described as the bleaker album while the colour orange used on the album name is to create contrast and attract audience’s attention. The album’s name is showed by erasing part of the background colour which makes the album’s name pop up from the lyrics: this indicates a sense of pessimism as if it has been neglected and left alone among the crowd. The crumpled background expresses the feeling of fragility and damages of this album. The hand-written type for the band’s name is inspired by puzzles, as the artist wants this album to sound as if ‘someone is struggling to put their pieces together’. The scratches on the front cover circling NIN indicating the band's name. It also enhances the feeling of fragmentation of this album as it looks like it has suffered through a series of chaos.
For the back cover, the tracks’ name are kept on the left with a small text size to balance out the chaos in the front cover. The songs’ lyrics in the inner sleeve are also kept simple for the readability so that there is nothing distracting the audience while they are enjoying the music.
