One Bucks Coffee
Visual system for a coffee chain
Task
S&P Capital investment fund is launching a new coffee chain. The price is linked to the stock exchange quotation of the US dollar. Our main task was to develop a visual system that would emphasize this distinct feature of the chain.
Solution
The main idea is encrypted in the name: One Bucks Coffee speaks for itself. You can always get a cup for one dollar, and dollar rate is renewed every day on the display next to the entrance.
Logo and identity are executed in three styles: standard, “bear” and “bull”. The styles are equivalent and can be used on any media based on the size.
Contextual use is also possible. For instance, if the exchange is falling, the café is using media with “bear” logo.
Besides coffee, at “One Bucks” you can get sandwiches, cookies, porridge and pastry – we have created icons for all positions on the menu. All patterns in the interior are built using these icons.
Apart from the visual system, we have created exterior and interior design concepts for One Bucks Coffee.
Project team:
Ekaterina Lyapkova Account Director
Egor Myznik Creative Director
Alyona Sedyakina Art Director
Alisa Loginova Head of Client Relations
Andrey Semyonov Designer
