Under Armour branding
Packaging
The “UNDENIABLE” designation recognizes the top 40 high school lacrosse programs around the country, and needed an elite package design to deliver the exclusive award. Designed within Under Armour’s brand standards in mind, we were asked to safely and stylishly display a set of lacrosse heads, while being durable enough to hold up in transport. We developed a triangular insert to hold the lacrosse heads inside the box, which was secured inside a removable sleeve that added an extra pop to the reveal, as well as more support and security.
Copywriting by Matt Lahue
Under Armour branding
Equipment campaign
These concept campaign ideas developed the overall message and look and feel for Under Armour’s new 2018 Lacrosse product line. Deliverables included print and digital ads.
Copywriting by Matt Lahue
Under Armour branding
Social Media
Our task was to create striking social media graphic templates for Taylor Cummings’ promotional appearances, camps, and clinics. We used action-packed photos and her logo, while leaving her appropriate space to customize a message for each appearance.
Copywriting by Matt Lahue
