Eurobrick Now is a Real Estate Investment Management company that offers the possibility of investing in properties in Spain and other European countries through mortgage loans for non-residents. Although it is an innovative opportunity and modality, the main target of this service are middle aged reserved people. This resulted in a young and modern brand, but with an identity that has subtle details that evoke elegance and prestige in the perception of the brand.
At the same time, transparency and trust is fundamental in this type of operations. This was translated in two ways: first, with focus in the information architecture to communicate the service as clearly as possible; and then in the general mood of the brand, where whites and spacing reinforce this idea of clarity.
PS: this project is a re-design done on a branding that I've made previously. At the time of working in the site (www.eurobricknow.com) there was not much time and I had to design and code myself. So now, without those limitations, I decided to make a second take of the brand.
