WINETIME SEAFOOD. Packaging Design
Year: 2019
Client: WINETIME
Role: Illustration, Packing Design
Tools: Adobe Illustrator, Adobe Photoshop
Awards: Platinum A'Design Award
WINETIME SEAFOOD is a new line of fish and seafood products, that are frozen with shock freezing technology. It includes more than 10 items, together with wild dorado, salmon, European bass, Nile perch, scallops, octopus and tiger shrimps. The technology of shock freezing allows the product to preserve the structure, nutritional value and maximum taste. In pursuance of this statement, I decided that WINETIME SEAFOOD packaging should demonstrate the expertise of the brand and recapture the freshness of the products to the fullest.
The single unique concept and visual strategy were developed for frozen fish and seafood main line packaging design. This solid packaging design solution allows to compile the assortment under one brand and at the same time show each product up effectively with the illustrated visual elements without changing the color of the entire package - this approach ensures the unity of brand perception when displayed in retail chains.
The new packaging design helps to reveal the gastronomic nature of the brand, emphasizes the exceptional gourmet taste, makes the impression from the product brighter, more appealing, stimulating the consumer to make purchase decision faster.
The main brand colors chosen are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font complements the overall picture.
