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Liftopus by Fringe Sport
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A freelance project done for Fringe Sport.
50% creative control.
The goal was to design a weightlifting shoe for general weightlifting and power-lifting.
The outsole design was briefed as an elevated version of Reebok CrossFit 2.0 weightlifting shoe so to upgrade the functionality I added a raised TPU heel stabilizer for greater support for the lifter along with fluorescent camo print on the outsole for aesthetics.
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d210b86841309.5da5fbac20ce7.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92598d86841309.5da5fbac1fe17.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71699f86841309.5da5fbac1f633.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7e6d786841309.5da5fbac239d6.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c634f86841309.5da5fbac21406.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d145c486841309.5da5fbac232ae.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0d329386841309.5da5fbac2412d.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5fca4586841309.5da5fbac21b3a.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0215f986841309.5da5fbac2234a.jpg)
![design productdesign footweardesign weighlifting industrialdesign ArtDirection](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cd09f486841309.5da5fbac20564.jpg)
THANK YOU FOR REVIEWING THE PROJECT.