Liftopus by Fringe Sport
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A freelance project done for Fringe Sport.
50% creative control.
The goal was to design a weightlifting shoe for general weightlifting and power-lifting.
The outsole design was briefed as an elevated version of Reebok CrossFit 2.0 weightlifting shoe so to upgrade the functionality I added a raised TPU heel stabilizer for greater support for the lifter along with fluorescent camo print on the outsole for aesthetics.
THANK YOU FOR REVIEWING THE PROJECT.
