The problem statement arrived at was 'How to encourage carpool among employees working in a Corporate Park'. The problem statement was arrived at and fell under the broad topic of 'How to improve possibilities of transport to and from the office for employees'
Here is a use-case scenario of the final output/concept, an app called Propp.
A questionnaire was prepared based on the secondary research. This questionnaire was essentially trigger questions for user-interviews. The target audience were the office employees working in the Corporate Park, across various hierarchy levels. The interviews were recorded and then transcribed.
Screen shots of excel sheet with information from user-interviews
Some pull-out quotes from the interviews
a bubble map of the results. The bigger the bubble means more people want it addressed.
One of the first Affinity mapping.
A diagrammatic representation of the system in and around the app
Finally, based on the features that popped out most, the first prototype was made. Following is the information architecture for the app and a few of the initial prototype screens to get a sense of the workings of the app...
