This campaign for Weight Watchers used paper environments that constructed themselves around the WW Ambassadors as they showcased the Weight Watchers Online App. App functions needed to be illustrated simply and in a manner sympathetic to the cut-out cardboard world.
Credits:
Director: Diana Leach • Producer: Christine Cool • Agency EP: Whitney Luxton • Editor: Joe Morris • Colourist: Scott Maclean • Design Direction: Scott Geersen • Additional design: Chris Gaughran
