The client brief was to establish a distinct personal brand identity to carve out a niche for the client in the field of writers. After substantial in-depth character analysis, I concluded a few keywords that can best represent her. My mood board consists of development that features a series of serif fonts as to best represent her main character traits—professional and sassy. From there, the form of the font was edited and evolved to bring out the essence of her brand—The Spoken Word.

Concept: Confident, Sassy, Professional