LOGOS
I strive to create logos that effectively convey the brand and personality of the organization, while maintaining simplicity. I have one very strict rule that I always abide by, which is that if the logo doesn't work in one color (e.g. black on white) then it doesn't work. Brand colors and various effects can be added only after the design is considered successful in one color.
There are two quotes that I always keep in mind when designing anything, but are especially important when creating logos:
"Simplicity is the ultimate sophistication."
- Leonardo da Vinci
"Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away."
- Antoine de Saint-Exupery
