How can Optus improve the online branding purchase in their website and attract the new costumer to buy their product. This process involves:

• Research: quantitative surveys and qualitative interviews
• Analysis: affinity and empathy mapping, then extracting insights to create a persona
• Ideation: forming objectives for our persona, user flows and wire-framing 
• Prototyping: developing a working prototype for our solution
• Testing: testing our prototype with customers and identifying future opportunities