Frito-Lay needed to get their latest product, Mac N’ Cheetos, taken (semi) seriously by top food bloggers.

So UviaUs created the ultimate unboxing experience including everything you need to enjoy the snack–even a custom branded toaster oven. The project also included a custom created animated video timer, custom designed packaging, and fulfillment of the frozen treats packed in dry ice. The kits got a total of over 1.2 million views on social media, and a featured post from Vice Magazines food blog, Munchies.