BOUT is a wordplay for Bez Obalu u Terky, which means Terka's zero waste shop.
Paper boat was selected as a logo to drive the attention to seas and oceans we have to take better care of.
Paper boat was selected as a logo to drive the attention to seas and oceans we have to take better care of.
The whole identity was built around it, also because the shop is in the basement, so when you enter- you get on the boat deck.
Photos credits Munmun Adams
The idea of the wall mural is to show the map and a way to sustainable living. Terka- the owner of the shop is on the paper boat, going on the journey to promote zero waste style of life.
One of her requests was to show her family in the illustration, as they helped her greatly with opening the shop.
