The Alumni Awards Gala event is for UT Knoxville to honor notable alumni for their accomplishments. This year’s gala was in celebration of the university’s 225 anniversary. The creative package includes an invitation, program booklet, name tags, and social posts.
Focusing on the 225th anniversary, the overall theme was selected by incorporating the 225 logo and the UT brand. Because the event was for the university’s VIP audience, I aimed for a simply stated design with elegant tactile characteristics such as Royal Sundance felt paper, die-cut features, along with silver and orange foil treatments.
Paper | Royal Sundance® brilliant white felt
Inks | Pantone 151 and Cool Grey 11 with silver foil treatment of the event title
Invite | 3.75” x 14.3“ folded to 3.75 x 9” with die-cut
Outer Envelope | #10 with orange foil sticker seal
Reply Card | 4.875x3.375”
Reply Envelope | A1 (3.625" x 5.125)
Inks | Pantone 151 and Cool Grey 11 with silver foil treatment of the event title
Invite | 3.75” x 14.3“ folded to 3.75 x 9” with die-cut
Outer Envelope | #10 with orange foil sticker seal
Reply Card | 4.875x3.375”
Reply Envelope | A1 (3.625" x 5.125)
Credit to Marcus Williamson, UT Senior Graphic Designer, who served as the designer of the 225 logo.
