Raphael Vangelis's profileJeff Thomson's profile

Imagination to Reality

Film

Blue, blue, electric blue ...

The iconic blue Gin brand Bombay wanted to create a campaign with authentic films that feature real artists and their work.

The concept was to take cues from each Artists portfolio and biography to create individual mini narratives. Each of their creative adventures is seen through an imaginative lens. This provided me with the dream opportunity to reach out to three of my favourite artists ...




Amber Cowan — Glass Sculptor

One man's trash is another man's treasure. Amber Cowan curates discarded glass
objects, melts and transforms them into incredibly detailed new and unexpected compositions.


GMUNK — Master of deLight

Bradley GMUNK Grosh pioneered the golden age of digital motion design and animation. Transcending the computer world he now creates massive immersive metaphysical experiences with light.


Maud Vantours — Paper Artist

Maud Vantours lives and works in Paris. She went from traditional illustration to using paper as a material to create colourful layered sculptures.


Artistic Struggle —

The goal was to make the artistic struggle visible but also fun to watch. What better way to do this than to make the artists temporary sculptures themselves.

We put all three of our artists in slightly whimsical but highly art directed temporary poses that tell their individual stories.


Cinematic Joy —

Big lights, camera crane, amazing DoP, fantastic production designer, strong contrasts, rich textures, graphic, balanced compositions.

All the stuff my dreams are made of.


Maze of Mirrors —

We needed a device to graphically connect the three individual stories. The idea was that the mirrors work as reflections of the artist's thoughts, visually fragment, complete or multiply the early stages of the artwork; and over time the reduced amount of mirrors make space for the bigger, completed picture.

Also: Mirrors are really cool to play around with.


Physical Craft —

We kept it real on this one and used in camera effects instead of digital smoke and mirrors. Since this was about portraying authentic human art creation we wanted to capture man-made imperfections. We captured as much as possible on set and kept digital trickery to a minimum.

tldr: in camera > in computer


For the stop motion shots some old fashioned, light-hearted insanity ensued.


Credits:

Direction, Design, Animation: ManvsMachine
Director: Raphael Vangelis
Production Company: Friend London
Executive Producer: Luke Jacobs
Producer: Nicole Powell
Talent: Amber Cowan, Maud Vantours, Bradley Grosh
Director of Photography: Tony C. Miller
Production Company Designer: Sean Hogan
Designer: Jeff Thomson, Brendi LW
Stop Motion Animator: Ignas Meilunas
Editor: Chris Roebuck (tenthree)
Post-Production Company: The Mill
Music & Sound Design: Resonate

Creative Agency: AMV BBDO
Client: Bombay Sapphire

Imagination to Reality
Published: