Offset was commissioned by L'Oreal to create a suite of social media assets for their International Lipstick Week Launch together with Shopee. We created teaser and launch content, along with bespoke designs and animation for the individual brands

Along with my Art Director, @ojiahao, who beautifully art directed and co-conceptualised this entire piece, together with our Motion Designer, @AceJunior who did an amazing job in animating the sequences, and my Editor, @Judy Tan, who did an amazing job editing the audio together. 

Creative Director - Gregory Poon

Art Director - Oh Jia Hao

Motion Designer / Animator - Wilson Low

Audio - Judy Tan

Particularly for this execution, to encourage viewers to swipe up. We designed our concept to have the animation scrolling upwards continuously as we reveal the next product/brand. This execution will lead the viewer to subconsciously be more prompted to swipe up, increasing engagement through the call to action.