Offset was commissioned by Loreal Maybelline, to create a short 15sec animation to promote their latest product, Color Sensational Lipstick

Attention span of our viewers are increasingly decreasing. So we had to leverage on quick cuts, fast paced rhythm, yet beautiful and popping renders and movement of the product.

Along with my Art Director, @ojiahao, who beautifully art directed and co-conceptualised this entire piece, together with our Technical Director, @Manfred who did an amazing job in animating the sequences, and my Editor, @Judy Tan, who did an amazing job editing the audio together. 

Creative Director - Gregory Poon

Art Director / Concept- Oh Jia Hao

Technical Director / Animator / Concept - Manfred Seet

Audio - Judy Tan