Offset was commissioned by Pringles, to create assets for their latest campaign in partnership with Springboks, South Africa National Rugby Union Team. In this campaign, viewers are encouraged to purchase 2 cans of Pringles can and stand a chance to win an official Springboks Jersey daily!
I led the team to conceptualise and produce these assets for their campaign. Together with @Manfred, our Technical Director who beautifully executed and Art Directed the entire 3D animation, @Judy, our editor who pieced up the awesome audio work and @Shannon, our Account Executive who helped in producing this awesome piece!
Our main focus was to engage the viewers through an exciting game of rugby, emphasising on TRY TIME!
This was for their IG Story to drive awareness to the campaign.
Creative Director - Gregory Poon
Art Director / Animator / Motion Graphics - Manfred Seet
Account Executive - Shannon Ang
Audio - Judy Tan
We animated this same concept and execution for their youtube bumper as well.
