Steelcase Brand Book

  • Steelcase Brand Book 

    In their first complete brand catalog, Steelcase looked to Hybrid to create a visual system that celebrated individual expressiveness while at the same time championed the innovation, technology and research of their products. In order to bring all of those elements to life we leveraged Variable Data Printing, creating thousands of unique covers for the catalogs—combining expression, technology and thoughtfulness of form into the physical manifestation of what Steelcase stands for every day.

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    Studio: Hybrid Design / Hybrid-Design.com
    Executive Creative Direction: Dora Drimalas 
    Design: Sarah Jean Recht, Frédérique Gravier