Life Saver Brand Identity
Life Saver is a non-profit organization aimed to raise awareness for voluntary organ and blood donation.
The logo for Life Saver is designed to represent the continuity of life using visual elements extracted from blood bag, the infinity symbol, hourglass, and human DNA.
Life saves. Life continues. Life revolves. Life is infinite.
There could also be an expansion of logos for different sub-categories under this organization.
Typefaces for Life Saver are meant to be trustful, warm, and friendly.
As a slab serif, Justus Pro looks steady and believable, but not too serious to scare people away.
The Life Saver logo is easy to remember and can serve as a campaign logo.
In this poster, the Life Saver logo bonds two people together at their hearts, conveying that life continues in one another.
If you are a US citizen, you can sign up as an organ donor at https://www.organdonor.gov/.
