"Your Future is Our Present"
-REDA 1865
"Sustainability is made of people. Reda's message is clearer than ever and in line with the trend that has become a necessity in the fashion world today: produce without waste, reduce CO2 emissions, respect the resources of the environment and workers. A goal for the historic group from Biella, specialized in the production of merino wool fabrics, which emerges in the new advertising campaign #RedaPeople". -MF Fashion
Client: Reda 1865
Agency: Rock Media
Art director: Gianluca Cantar
Producer: Mariana Padin
Photographer & director of photography: Christoffer Relander
First assistant & videographer: Anders Lönnfeldt
EQ assistant: Alessandro Triulzi
Retoucher: Christoffer Relander
Time-lapse photographer: Yury Sirri
Groomer: Marta Calegari
