Birthday Fundraiser for LGBT Youth Line
In 2019, I organized a third party fundraiser for the non-profit LGBT Youth Line in honor of writer and actor Dan Levy's birthday that raised $23,400 through a 6 week social media campaign. During that time, I oversaw and executed social media asks on Twitter, Instagram, Tumblr, and Reddit. In addition, I created branded graphics for the campaign and created and managed all messaging around the campaign and fundraising page.
Social Media Graphics
They're Good Dogs, Kelley
Every year during finals week at the Kelley School, I do a blitz of sharing students, faculty, and staff pet phots with motivational dog puns (I know them all at this point). It's a fun way to provide a quick study break for students and everyone looks forward to them each year. Some years we have close to 100 pets shared with us (dogs, cats, cows, iguanas, birds...you name it). But it also shows the power of engaging with your audience and allows for a business school to not take themselves so seriously.
