This was a project I created for myself when I decided that I wanted to apply for university. I wanted to show that I could work within a brief as well as creating one. I had done research on Graphic Design portfolios and there was a lot of mention of having redesign work included and so I wanted to have that as the main focus of this project too.

I created mood boards of local restaurants that had recently opened showing their brand design, menu design and pictures from their social media profiles. This was to further support my brief showing that the design of new restaurants are a lot different than chain restaurants and their clear target market being the younger generation. These mood boards were to also inspire me when redesigning the logos later on.

Once I'd finished the mood boards for the inspiration, I moved onto to the actual redesign on the logos. The first one I decided to experiment with was McDonald's. I created a mood board containing their colour palette, logo and brand design.

I then went ahead and experimented with different fonts and different colour schemes. I knew I wanted to a very simple, muted look and so I think I was pretty biased when it came to choosing the fonts and so I threw in a very bold one just to see how it would look and to see if I could make it work the way I wanted it to.

After experimenting with the previous font, I thought it looked a bit circus-like and I wanted to experiment with my preferred font from the mood board I'd created.

I really liked the outcome of the colours and the colours and I think the style of text is very appealing. This was the font I chose as the final one for the redesign and so I went a head and further worked on it.

Once I made a decision on my final design. I then experimented with adding their opening year. I think it added a lot to the final look of the redesign. It looks a lot more pleasing to the eye and gives it a finished look and uses the space really well.

I then went on to take their famous 'M' and match it alongside their full logo. I wanted to incorporate the date into it to match with my previous design. Like the full logo. I think that adding the date filled the space well. Especially with adding an extra letter, it needed to flow well.

I then added the finished designs onto a spread using all the colours from my palette. This is to show how each logo would look in each colour scheme. I really liked the look of black being the back colour and I think it flows with the darkness of the modern restaurant look as well. 

I then added it to mock up store sign to show how the logo would look in a high street. I chose the this version of the logo to match the signature 'M' that people look out for. My warping skills definitely need some work and adding finished products to mock ups is something I look towards improving on.

Most fast food chains use a lot of red or have a similar palette of the red and gold e.g Burger King, KFC, etc. And so I wanted to also chose a fast food restaurant that had a completely different colour palette. I settled with Subway as I though as it was the complete opposite on the colour wheel from the previous red heavy design, it would be a challenge.

I experimented with different fonts. Since the McDonald's redesign I had started to use the Creative Cloud which gave me access to more fonts that I could experiment with.

I liked this font and though it looked very minimalist and it worked well with the colours used. It just didn't look eye catching enough for what I wanted for the final piece. Minimalism and modern logos to go hand in hand but in this instance it looked unfinished and empty. When adding colour to thin text, I think it makes it look messy. I wanted something bolder to show the colour in a cleaner way.

This was the final font that I decided on. I really like the softness of the ended and I thought that the 'W' looked like a loaf of bread which I thought would be fitting for the brand. I changed the 'W' to a beige to play on the idea of that.

Creating a logo was a lot more time consuming this time around. I think I would have benefited from adding a black colour to the palette. With the font being so thick, it was hard to add just a little bit of shadow without it looking out of place.Adding a stroke to the text also took away some of the curve that I liked and with some of the dips in the font being so deep it also did not look pleasing on the eye. To make the logo pop I needed to add a thick drop shadow. It had to be a good distant away from the original text but not far enough away that the logo looked like it belonged to a brand that was two words beginning with 'S'. 

Once I'd got the logo and the minimal logo, I then went ahead and created a spread. This didn't work as well as my McDonald's spread. As mentioned previously, I think instead of the dark green I should have added a black to the palette. This would have made the colours pop a lot more. When I created this, I questioned whether the beige 'W' fit well with the rest of the colours and it's now not on a white background. It looked too 'busy' with more colour than there was needed.

As I was questioning the outcome of the previous design, I went ahead and just tested my second choice of the final font designs. I thought adding the drop shadow on the logos made them look better against the colour. I also thought that it looked a lot more professional without the added beige. That being said, this is now the final redesign of the Subway logo.

I found a mock up online of a store sign and so added it the minimal logo to it. I though this would be interesting as Subway usually isn't known for their minimal logo and instead their full brand name. 

As an addition, as Subway wrap their sandwiches in paper, I then went ahead and created a pattern that would be printed on it.