WHO’S EATING WHO?
In a world where sugars are hidden behind scientifically-engineered or au Naturale-sounding names,
Pepsodent wanted to highlight the importance of preventive oral care and anti-cavity toothpastes.
Pepsodent wanted to highlight the importance of preventive oral care and anti-cavity toothpastes.
We reframed the fact that sugars in everyday snacks are a common source of cavities and turned
it into a series where the snacks people eat end up eating away at their teeth.
Awards (2019)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Cannes Lions | Shortlist (Outdoor)
Spikes Asia | Bronze (Print & Publication)
Spikes Asia | Shortlist (Print & Publication)
ADSTARS | Gold (Print – Product & Service)ADSTARS | Gold (Design – Communication Design)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Print – Print Craft)
ADSTARS | Silver (Design – Product & Service)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Silver (Outdoor – Best Use of Posters)
Creative Circle Awards l Bronze (Print & Publishing – Best Use of Print)
Credits
Executive Creative Director: Ang Sheng Jin & Daniel Kee
Art Director: Alex Tan, Claudius Keng
Copywriter: Ernest Chin
Executive Creative Director: Ang Sheng Jin & Daniel Kee
Art Director: Alex Tan, Claudius Keng
Copywriter: Ernest Chin
