Amanda Liao's profile

Design for an Experiential Art Installation

Snap Happy
Brand Identity and Graphic Design

Year Completed: 2019

Snap Happy is an interactive pop-up experience designed for visitors to engage and interact with art installations that reflect the classic iconography of the PNE Fair.

This exhibit was displayed at the PNE Fair from August 17 - September 2, 2019.
Brand Identity
In branding Snap Happy, I used visual elements that are both playful and whimsical, yet on-trend and modern.
Snap Happy also featured a retail area offering food & beverage. This area was branded with a slightly different, but complementary visual identity to Snap Happy. 
Graphic Design
In addition to creating the brand identity, I also designed many of the graphics, walls and floor decals throughout the exhibit. A selection of these can be viewed below.
Final Exhibit Photography
Design for an Experiential Art Installation
Published:

Design for an Experiential Art Installation

Published: