ofo - A Unique Approach
While all the other bike share brands on social posted generic lifestyle shots, we focused on creating a distinctive personality for ofo.
Inspired by their eye-catching yellow and black bikes, which mirror the colours of many road signs, we developed 3 original content categories, for posting as GIFs and short videos across Facebook and Twitter.
#YellowIsTheNewGreen
Feel good about helping the environment
Make it a hello, not a goodbye. #YellowIsTheNewGreen #ofo
The future called. They said thanks for ofo-ing! #YellowIsTheNewGreen
An ofo a day keeps the fumes away. #YellowIsTheNewGreen
You thought ofo-ing to work would be insignificant? Well, not in this furry guy's eye. #YellowIsTheNewGreen
#Nofo
Bike sharing gets a bad rep, so here's how you can help
Holding up traffic, that's a #Nofo. #BikeLane
Climbing Mount ofo, that's a #Nofo. Be considerate when parking your bike.
It's called a smartphone, so don't be stupid! On an ofo, your phone's a #Nofo.
Don’t try this at home kids, Cirque d’ofo is a #Nofo.
#GuiltFree
Save calories and money for what really matters
Portion control the #ofo way. #GuiltFree
Bus, taxi, train… all waaay more expensive than ofo! So go on, treat yourself a lil’ more. #ofo #GuiltFree
Go on, dinner to your doorstep is well deserved for the dedicated ofo-er. #GuiltFree
Let them roll their eyes. You've been rolling all week. #GuiltFree #ofo
