Following on from the highly successful previous “Little” campaigns we launched “Little Checkers”. A fully integrated campaign with digital taking a strong lead based on a strategically targeted 6 week calendar.
A teaser phase made use of short YouTube and Facebook teaser videos. These I created in After Effects and Animate and revealed snippets of the campaign without giving too much away.
The main drive for the campaign was to the website which featured competitions, how-to-videos and a fully interactive 3D store walkthrough.
Each week we ran a competition asking consumers to explore the 3D store and find hidden items. These were screen captured and then shared on Facebook to enter.
The competition was hugely successful with close to 50 thousand people playing and an average engagement time of 6 minutes. Which is phenomenal given the average time people spend engaging with content these days.
We also created a full 3D Augmented Reality store that was printed in the Sunday Times.
It was overall an amazing campaign to work on with some amazing opportunities to push digital to the forefront on such a large campaign.
Teaser Video 1: "Build it"
Teaser Video 2: "Trolley"
Teaser Video 3: "Conveyor"
