I was instrumental in the launch of Grolsch Filmworks, a global sponsorship initiative that champions independent film through screenings and workshops. We formed a partnership with Vice magazine and commissioned a full-length feature film by a collaboration of well-known directors from around the world.
I worked on the concept development and created the identity plus all supporting outdoor and cinema advertising communications.

 

Results: The campaign is continuing to run succesfully across all of the global markets: Russia, Romania, United States, Canada and South Africa. The programme has extended into sponsoring the San Francisco International Film Festival - a major event in independent film.


 

 

This Manifesto film declares Grolsch's point of view on independent film.

It was shown in cinemas globally and as an introduction to sponsored films.