BLOW is a typeface which celebrates sexuality and the body. Its bubbly, silly and idealized, inviting a more lighthearted approach to a subject often seen as grotesque or private. The typeface was inspired by textures and shapes found in sex toys, as well as the human form.
The specimen book allows readers to engage with their own anatomy and intimate side in a more humorous and inviting way through the language and colors used. The vocabulary that’s set in BLOW includes healthy, positive words alongside goofy and relaxed phrases, focusing on which letters are used in order to maintain a balance between the masculine and feminine letter-forms. The book references the materiality that comes with the use of a condom or a sex toy in the latex-y paper and accompanying satin pouch.