Create desire for Mondelez 5Star addressing a boring client brief: "I want an appetite appeal campaign. Period."

5Star is an irreverent chocolate brand. An appetite appeal campaign might bring immediate sales, but would barely add brand value - paramount in a category in which virtually every player offers the same chocolate-cookie-caramel combination.

Deliver appetite appeal in a unique way only 5Star could achieve, reinforcing the brand positioning, entertaining and creating desire all at once.