A branding with a photographic prominence
Client | Hughes Hubbard & Reed
Client | Hughes Hubbard & Reed
When asked to create a branding for this large law firm, it became evident from day one that photography of the employees of the firm would play a prominent role in the firm’s visual branding. As firm-wide photography was accomplished, a library of portraits grew. Every practice-area brochure contains a checkered frieze of people responsible for the work outlined within. Other brochures, such as Recruiting, use portraits of key individuals to tell the story of the firm. Additional cover photography was not only symbolic of the subject matter but all within the same blue hue to emphasize the family of brochures.
