Product packaging is all about the visuals. How noticeable your value proposition is and whether your product stands out next to competitors are determined by how the packaging looks.

Now more than ever, packaging design matters. A economic struggles and rising concern for environmental issues have added new challenges for packaging designers. Read on to explore the design trends shaping the packaging landscape right now.

Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 20 creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.

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