Subway Color-Coding Seating Project
This is a project where I created an mock campaign to addressed priority seating on MTA NYC subways especially during rush hours. I got the idea when I went to South Korea and saw how they designed a priority seating for pregnant women using the color of magenta. I implement this idea in subways by having seating for disabled and pregnant near the cars either in the corner or at the center if the corner is full. I designed PSAs for the subway interiors to remind people of the upcoming seating priority project. This brings awareness and attention so riders can be reminded of this. I also created an PSA video for digital dioramas at the subway station platforms.
