DAPPER 150
The Dapper 150 is an ultra-slim gentleman's pocket knife, designed to disappear in your suit pocket and surface for quick access when you need it. They are crafted to be unique and different from the rugged look in most of the pocket knives on the market.
DESIGN OPPORTUNITY
Nearly all the pocket knifes on the market have very aggressive form and designed to look like you are going hunting. Our design goal is to develop knives that is premium and tough to be used at any outdoor activities, but also minimal and sleek enough to be brought to a cocktail party in the tuxedo.
THE DEVIL IS IN THE DETAIL
The Dapper 150 features a slim-grip handle with a sharp drop point blade. The machined aluminum handle with red accents lets this knife blend seamlessly at your next black tie event.
RETAIL PACKAGING
The Dapper 150 is designed for those who want a sleek and modern pocket knife in their everyday carry lifestyle. The objective of the packaging design was to reflect the slim knife profile as well as present knife's premium and quality to the consumers.
The background spot gloss pattern and the metallic red foil were the premium finishing added to the packaging to demonstrate we put in just as much effort into the product as into the packaging for the overall customer experience. The Chicago cityscape graphic ties our target consumers to the KeySmart brand story.
