Client: Lipitor
Problem: Males 55+ with high cholesterol seem not to care when told that they could be at risk of a heart attack.
Solution: Let's show them the future and all the amazing things they will miss.
Problem: Males 55+ with high cholesterol seem not to care when told that they could be at risk of a heart attack.
Solution: Let's show them the future and all the amazing things they will miss.
Idea: Your family wants you to be there
Mailers were sent to targeted parents. They received invitations dated 15 years in the future of their childrens
weddings, graduations and birthdays.
