Insight: World's biggest and largest elections are held in India.
However, we observed that the citizens of the country, especially the youth do not exercise their right to vote and don't show up at voting booths even after being a registered voter.
However, we observed that the citizens of the country, especially the youth do not exercise their right to vote and don't show up at voting booths even after being a registered voter.
Concept: How would it feel if someone took away your right to choose?
McDonald’s India helped some of their customers realise the importance of exercising their Right To Choose through this social experiment video.
McDonald’s India helped some of their customers realise the importance of exercising their Right To Choose through this social experiment video.
We also created supporting content for social, giving more context and insight to the our audience on the country's election stats.
