During my third year of college we had a character study project, which involved a miniature model of the character and a latex mask.
The character I chose was one of the fish-like deep ones from HP Lovecraft's "The Shadow Over Innsmouth".I chose this because, without a proper description, I could take liberties with the design.
The model is sculpted in Sculpy, with a plaster base, and the mask was sculpted in clay and then moulded in plaster and cast in latex.
The design of the character went through many iterations, from  a angler fish / man hybrid to the strange deep sea creature it became in the end. Experience with miniature modelling greatly helped me here as I could quickly shift and change details to see what worked best.

The color palette and texturing was mocked up in photo shop, using reference images from deep sea creatures.
The Deep One
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