呈美设计 CMD's profile

Cloud Mountain Type《山云体》

作品名称 TITLE OF THE WORK:
《山云体 》
Cloud Mountain Type

设计师 DESIGNER:
孟申晖
Meng Shenhui

设计说明 DESIGN SPECIFICATION:
《山云体》灵感来自于中国云雾缭绕的张家界群山与中国古代山水画,将中国传统云雾山水与拉丁文字结合。古人云:“不识庐山真面目,只缘身在此山中。”当观者紧盯字体细节观看的时候反而会认不出字母的本来面目,这是因为观者已经身处在这云雾缭绕的群山之中了。正如我们的生活,有时需要细致观察,有时则需要整体把握,隐藏在这飘渺云雾中的,正是深刻的人生哲理。
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: “ You cannot recognize the shape of a mountain when you stand on it.” When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.


2014年获得德国红点奖
2014 - German Red Dot Award
2014 美国纽约TDC设计奖 
2014 -  New York TDC Award
2020年获得德国IF奖
2020 - German IF Award

Cloud Mountain Type《山云体》
Published:

Cloud Mountain Type《山云体》

Published: