Pacific - Unlock your Greatness

The Challenge

We were tasked with reinventing a tobacco brand to a more youthful audience. The brand wanted to be more hip, more modern yet not alienating its core customer base.

The Solution

We divided their two brands to a specific target market and created a campaign for each. The key words were Grind and Rise. Words we felt we synonymous with a growing crowd. We gave each campaign a different look and feel and this was the result.