A busy 38 year old tech professional is looking for a convenient breakfast that is easy to open and eat but would not make as much of a mess. He wanted a snack that would appeal to his intelligence and would be an investment to his personal health. While he prefers something with high protein and nutrition, he is still looking for a breakfast that is delicious and of high quality.

The best convenient breakfast that can truly satisfy his needs is VIS, a modern, healthy, and tasty breakfast smoothie. 

VIS is my imagined convenient breakfast beverage for my intended client. In order to begin my design process, I began by creating a design brief for my intended client explaining my thought process and inspiration behind my beverage. 

Shortly after, I created a few sketches and iterations of what I hoped my drink would look like. I wanted a simple but sleek design to appeal to my persona's intelligent side. In order to prevent it from looking too simple and unappealing to purchase, I wanted to incorporate the bright and vibrant colors from the ingredients I hoped to include. 

Finally, my design for VIS came together as I finalized my design, printed, and trimmed my brand according to the drink I had envisioned. 

By creating this breakfast beverage, I met my persona's requirements by designing a snack that would be mess free and easy to eat. It also includes ingredients that have been known to enhance one's brain development and omega 3's. The slim bottle design would be easy to pack and take anywhere for anyone with a busy schedule such as my persona.