N BEER | Brand Identity
Client : LOTTE LIQUOR BG (LOTTE CHILSUNG BEVERAGE) & BRANDDIRECT B.V. NETHERLANDS
Services : Research & Analysis, Brand Strategy, Brand Visual Identity, Can Label Design, Visual Style Guideline, Design Specifications
Creators : Seung-Beom Kim, Heung-Ki Kim, Seonah Ahn, Kyuheon Lee
Year : 2015
PNB (Private National Brand) beer, newly released by Lotte Chilsung Beverage's liquor BG, has emerged from the classic stereotype of traditional European beer designs sold on the market, highlighting the Dutch national image color, orange, to enhance visibility in the stand, and expressed as a young and sensuous beer through a modern and cool design.
