Arredondar
Arredondar exists to make the act of donate easier and accessible to all, thus strengthening the culture of giving in our daily lives. It is an ambitious project that aims to invite everybody to become active donor for different causes, all relevant and urgent. With the need to appeal to fresh look, Arredondar had to be and look nothing like any other NGO. Arredondar is fresh, modern, playful, happy, optimistic and fun. I've immediately approached this project as a hybrid of youth culture and an independent reliable and exciting platform for cooperate and help.
Logo, brand identity, website, marketing collateral. Bold typography, vivid solid colours, colourful illustrations and realistic and breath-taking images of Arredondar come together in a dramatic harmony under the new brand. Inspired by the name of the project itself, in the new logo the words connect two parts to create a space, a scene for life, culture and society innovation to happen and thrive.
