Complete redesign of the activation for Jaguar Land Rover at Goodwood Festival of Speed 2019. 

The stand was designed to create a welcoming contemporary environment for visitors. Using two single storey Losberger De Boer structures, connecting them together at right angles, the exterior of the two structures was hidden with a bespoke facade system using different materials such as mirrors to create optical illusions. The Portuguese villa style design was inspired by various retail elements and imagery Jaguar Land Rover uses across their branding. 

The column-less interior allowed for an increase of space around vehicles, allowing them to be appreciated from all angles. With internal walls being built to create areas for graphics and call to actions as well as creating a viewing platform for the Land Rover Experience.

To the front of the stand two large structures were erected, one using an existing piece of kit that was re-clad, and a new vertical wall capable of holding the largest Land Rover, towered over the stand and could be seen across the show.

The look and feel of the environment carries on from other Jaguar Land Rover events designed through 2018/19.