Anngad Shyam's profile

Ludo Virality Feature

Overview​​​​​​​

 It was found that the current Lucky Chest feature greatly impacted the virality and       brought in better acquisition metrics.

We decided to port the Lucky Chest feature from the   mobile app to the facebook games platform.

This had its own set of challenges as currently Instant Games cannot allow inviting multiple friends due to limitations of the platform.

I worked on an Experience Design solution to overcome these limitations and port all existing functionality to the platform



Objective

Successfully port the Lucky Chest feature from Ludo Club mobile app to Facebook Instant Games.

Identify pain points in the current flow and address them.

Create a new flow to work around technical limitations on the Instant Games platform.


Ludo Virality Feature
Published:

Ludo Virality Feature

Worked on porting a virality feature from Mobile to Facebook Instant Games

Published: