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Wudang Taoism Tea Visual Identity | 武当道茶®


Wudang Taoist Tea / 武当道茶 

Wudang Taoist Tea is called the "China's First Cultural Tea", originally originated from the Wudang Taoist in Wudang Mountain. In ancient China, planting tea, making tea, and drinking tea were popular in Taoist temples, and the phenomenon of famous teas on the famous mountain roads also appeared. With its unique quality and strong Taoist color, Wudang Taoist Tea is listed as one of China's four famous teas with West Lake Longjing, Wuyi Rock Tea and Temple Zen Tea. Wudang Taoist Tea green tea products are emerald-green, the soup is green and bright, the fragrance is high and lasting, the taste is fresh and refreshing. 

武当道茶被称为“中国第一文化名茶”,最初源于武当山的武当道人。 中国古时植茶、制茶、饮茶多在道观寺庙风行,由此也出现了名山道观出名茶的现象。武当道人常饮此茶,清心明目,心平气舒,人生至境,平和至极,谓之太和,所饮之茶亦谓之“太和茶”,武当道茶也由此而来。 武当道茶以其独特的品质功效和浓厚的道教色彩,与西湖龙井、武夷岩茶、寺院禅茶并列为中国四大特色名茶。武当道茶绿茶产品色泽翠绿,汤色嫩绿明亮,香高持久,滋味鲜醇爽口,叶底嫩绿明亮。 

- client : 武当道茶业(集团)有限公司 / Wudang Taoist Tea industry (group) co. LTD
- project planning : 中国农业品牌研究中心 / Center of China Agriculture Brand
- design studio : HY Design 
- logo designer : Miya Shen 
- photography/Vedio : 燧人影像 
- year : 2016


Wudang Taoism Tea Visual Identity | 武当道茶®
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