To showcase Checkers' winter convenience range in a upmarket, yet consumer friendly way.

Checkers has a wide range of convenience meals suited for the winter cold. From heat and eat soups to ready to cook South African winter meals and more. So basically everything you need to help you through the winter without any effort.

By following a more editorial approach, I was able find a perfect balance between the category stories & lifestyle images, with still putting a lot of focus on the actual products that the consumer will see inside the supermarket.