World Vision Australia // Gifts in Wills Campaign (Acquisition, Welcome and Retention)
Communicate with supporters who have committed to or are considering donating through their will.
My role: Research, Client Experience Mapping, Insight Discovery, Strategy and Concept Development with Copywriter (Jo Sutton), Packaging, Layout, Image Making, Finished Art, Hand-lettering, Visionaries Branding // Other campaign items include acquisition collateral.