As the director of the in-house creative and brand management team at Devon Energy, it was easy to only focus on the fun, slick finished product and forget about the process and high volume of work produced. So I wanted to pull the curtain back a bit and share an actual report my team put together highlighting a few key projects, the volume of assets produced and the focus involved in solving the problems presented to us. Some of our best solutions hinged on strategic thought planning and positioning versus a beautifully designed product...although we consistently provided both. ;-)
