The book is deemed to be the first introduction to the company's exclusive brand: Easia Exclusive,
and to carry the important mission that is to open doors (to the business). The idea of the design is based on the brand manifesto: explore, step into a different door (to Southeast Asia) and have one's perception
of the world shifted, broaden then one can turn into a storyteller when back home...
It took a little over half a year from ideation to design & printing. Further specifics:
Size: 32x32x2.5cm
Production: offset printing, foil pressing
Product Consultant - Véronique Chappé, Project Manager - Nguyen Thanh Huyen
Ideation: Nguyen Thanh Huyen, Ngo Quang Dzung;
Designer - Ngo Quang Dzung, Copywriter - William Clay Shrout, Photographer - Do Duc Anh
Designer - Ngo Quang Dzung, Copywriter - William Clay Shrout, Photographer - Do Duc Anh
"Travel is the only thing you buy
that makes you richer"
-Anonymous-
